The Faces That Make Us: Rebecca Craft, Creative Manager

It’s impossible to walk around campus without coming across the work of Rebecca Craft. From the banners hanging on the light posts to campus maps and signage, Craft is the face behind many of the designs Bulldogs interact with daily.

Beyond campus, her creative influence has extended to billboards displayed along routes 78, 22, and 476, and numerous print collateral. For more than seven years, she has been bringing the DeSales brand to life for current and prospective members of our community first as a web designer, and now as creative manager.

What brought you to DeSales?

Back in 2018, I was working remotely for an international company located in Austria, and my parents had moved to Coopersburg around the same time. My uncle sent me a job posting for a web designer position at DeSales. Initially, I ignored it. It wasn’t until I started walking my dog around campus that I realized how beautiful it was. After that night, I applied for the job and was hired a month later.

What does a typical day look like as creative manager?

Typically, I start the day with a glass of ice-cold water, read emails, and catch up with other team members. From there, each day is different. I may have a full day of meetings or be fully focused on creating designs from the requests that come through our project management system. 

Most recently, I had the honor of taking on the design of the alumni magazine publication. It will be the longest and largest project that I will work on, and I am excited to see what the finished product will look like. 

What’s something people might not realize about the work you and your team do? 

People might not realize how much strategy and research goes into everything we create. It's not just about making things look good. Every color, word, logo, font, and layout choice is intentional. Ensuring consistency is key to making the DeSales brand recognizable.

We’re constantly balancing creativity with goals, analyzing performance, iterating on feedback, and making sure every piece aligns with the brand and connects with the audience. 

You’re also a faculty member. What impact do you hope to have on your students?

After nearly 10 semesters of teaching, I always encounter a student who suddenly finds themselves wanting to follow a career of becoming a web designer/developer after being unsure what path they originally wanted to take. It’s what makes teaching the course worthwhile because it gives them a chance to hone their potential passion. 

Hidden talents?

When I’m not working on the computer, I’m usually conceptualizing projects to be done around the house. I’ve built many things in our home, mostly with wood. I spend way too much time at Lowe’s, and I blame Pinterest for giving me so many ideas. I have built closet organizers, built-ins with bench storage, a breakfast nook with a custom-sized table, and a shoe rack with a bench. When I’m not working on wood, I’m busy with cross-stitching and working on puzzles. I can solve a 1,000-piece puzzle in a five-day average of two hours a night.